Why Betting on Yourself at 40 Could Be Your Biggest Business Win

Discover how one woman's random Wednesday decision to start a business at 40 challenges everything you thought about entrepreneurship timing.

Author

Stoy Hall, CFP®
January 22, 2025

Let me share something that might just change your life. You know that business idea you've been sitting on? The one you keep saying "I'll start when..."? Well, I've got a story that's going to flip your perspective upside down.

The Random Wednesday That Changed Everything

Picture this: A 40-year-old woman, about to get married for the first time, becoming a bonus mom to two teenagers, working full-time with 40% travel, and building a house. Sounds like the worst time to start a business, right?

Wrong.

As Christine Campbell Rapin tells it:

"I had a lot of things on my plan. And by Friday I could hear myself saying, it's the money. I don't have time, blah, blah, blah... And I looked at myself in the mirror and went, who the hell are you that you would not bet on yourself?"

The One-Hour Revolution

Here's what'll blow your mind: She started with just ONE hour a day. That's it.

"Sometimes that was five minutes waiting for kids to come out from their job, 10 minutes standing in the lineup at Starbucks in a hotel lobby. Like, I just did not let the excuse be defining me."

Why Your "For the Kids" Excuse is Holding You Back

Let's have a real talk moment. You know when you say you're building this business for your kids? Stop. Right. There.

Christine drops this truth bomb:

"When people say, 'I'm doing this for my children,' I call BS... There is a client out there looking for you and you won't do that. It's required to be found."

Your Business = Your Oxygen

Think about it this way: You can't breathe for someone else. So why are you trying to build a business for someone else?

"It is up to you to breathe for yourself. You can't breathe for another human being. And if you are still breathing today, there's a reason for that."

Your Next Step (Like, Right Now)

  1. Commit to ONE hour daily (yes, even if it's broken into 5-minute chunks)

  2. Stop waiting for "perfect timing" (it doesn't exist)

  3. Make it about YOU (not your kids, not your spouse - YOU)

The Bottom Line

Here's the deal, friend. Everything you want is on the other side of fear. You don't need more time. You don't need more money. You need to bet on yourself.

As Christine puts it:

"Hold it a little longer. Things are moving you cannot see. You just got to stay at the table. And if the table doesn't serve you get up and find a new one."

Ready to take that first step? Let's connect. Reply to this email with "I'm ready" and let's talk about making your business dream a reality.

P.S. Want more inspiration?
Follow Christine: LinkedIn: linkedin.com/in/christinecampbell1 
Instagram: instagram.com/christine.campbell.rapin

#BetOnYourself #BusinessGrowth #EntrepreneurLife #StartUpJourney

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