THE RECESSION REALITY CHECK: WHAT YOUR FINANCIAL ADVISOR WON'T TELL YOU

Why Most Business Owners Like You Will Be Blindsided

In partnership with

Your job called—it wants better business news

Welcome to Morning Brew—the world’s most engaging business newsletter. Seriously, we mean it.

Morning Brew’s daily email keeps professionals informed on the business news that matters, but with a twist—think jokes, pop culture, quick writeups, and anything that makes traditionally dull news actually enjoyable.

It’s 100% free—so why not give it a shot? And if you decide you’d rather stick with dry, long-winded business news, you can always unsubscribe.

You've been feeling it in your gut for months now. That unsettling rumble in the economy that mainstream news tries to smooth over with fancy words and complicated charts.

A recession is coming. And if you're like most business owners who look like us, you're wondering if your business will still be standing when the dust settles.

I'm not here to scare you. I'm here to prepare you. Because what I'm about to share isn't what your typical financial advisor will tell you.

THE BRUTAL TRUTH ABOUT RECESSIONS

When the economy tanks, it doesn't hit everyone equally. Let's not pretend it does.

The data shows that businesses owned by women and minorities are typically the:

  • First to lose funding

  • Last to receive recovery support

  • Most likely to close permanently

This isn't a coincidence. It's a pattern.

But I refuse to let you become another statistic. Because while others are busy crossing their fingers and hoping for the best, you and I are going to build a fortress around your business.

YOUR 12-MONTH LIFELINE

Here's what I tell every single client who sits across from me, looking for the unfiltered truth:

You need 12 months of expenses saved. Not the 3-6 months that everyone else recommends. TWELVE FULL MONTHS.

Why? Because when recession hits, everything takes longer:

  • Clients take longer to pay

  • Sales cycles stretch out

  • New opportunities take longer to materialize

With 12 months of runway, you don't just survive – you can actually expand while your competitors are desperately cutting corners just to keep the lights on.

THE CASH FLOW MISTAKE THAT COULD COST YOU EVERYTHING

Listen closely: Do NOT drain your cash reserves to pay off debt right now.

I know it feels responsible. I know it feels like the "adult" thing to do. But it's a trap that could sink your business when the waters get rough.

Here's a real example: One of my clients had $15,000 left on a business loan. She was about to use her savings to pay it off completely. We stopped her just in time.

Three months later, when her biggest client delayed payment by 60 days, that $15,000 in cash kept her team paid and her business running. Had she used it to pay off debt, she would have ended up in a desperate scramble for emergency financing – at exactly the worst time to be asking for money.

Cash flow flexibility is your superpower during uncertain times.

YOUR RECESSION-PROOF ACTION PLAN

This isn't just talk. I need you to DO something with this information:

  1. Calculate your monthly burn rate
    Write down exactly what it costs to run your business AND your household each month. Multiply by 12. That's your new savings target.

  2. Create your "recession budget"
    What expenses could you cut within 30 days if necessary? What would you protect at all costs? Make these decisions now, not in panic mode.

  3. Identify recession-resistant revenue
    What service or product could you offer that people need even when times are tough? Develop it NOW while you have breathing room.

  4. Strengthen client relationships
    The clients who stick with you during a downturn will be the ones who see you as irreplaceable, not just another vendor.

THIS ISN'T YOUR FIRST BATTLE

Remember something important: You've already overcome obstacles that would have crushed others.

You built a business despite systems that weren't designed for your success. You persevered when doors were closed in your face. You found ways forward when the path wasn't clear.

A recession is just another challenge. And with proper preparation, it can actually be an opportunity for your business to emerge stronger while others falter.

When the storm comes – and it will come – you won't just have an umbrella. You'll have a shelter so solid that you'll be able to invite others in.

That's the difference between surviving and thriving. And you deserve to thrive.

TAKE ACTION NOW: DON'T FACE THE RECESSION ALONE

Look, I'm not going to mince words. The strategies I've shared aren't just "nice to know" – they're the difference between watching your business crumble or seeing it rise stronger than ever.

But reading isn't enough. You need to act.

In just 60 minutes, we'll map out your personal recession protection plan. No fluff. No generic advice. Just straight talk about YOUR business and what YOU need to do next.

Don't wait until you're in crisis mode. By then, it's already too late.

Want more unfiltered financial truth?

Subscribe to Let's Get Real on YouTube where I break down what mainstream financial experts won't tell you. No sugar-coating. No hidden agendas. Just the real talk you need to build wealth against the odds.

New episode out every Thursday, if you want to hear me go unhinged on a topic, send it over, I GOT YOU.

Your business deserves better than hope. It deserves a plan.

Let's build it together.

Reply

or to participate.