How the Target boycott reveals a dangerous financial disconnect

Let me ask you something that might feel uncomfortable: Have you ever boycotted a company while still holding their stock?

I can hear some of you already: "That's hypocritical!" But what if I told you it might actually be the smarter financial play?

In our latest episode, I'm tackling something that's been driving me crazy - this idea that your moral compass and your investment strategy need to perfectly align. And I'm using the recent Target boycott controversy as the perfect example to show you why.

Here's what happened: A well-known pastor went viral telling followers to not only boycott Target over their DEI policies but to sell all their $TGT ( ▼ 0.81% )  stock too.

Sounds reasonable, right? Wrong. And I'll tell you exactly why.

When you sell a stock based on outrage rather than strategy, you're potentially:

• Taking unnecessary losses

• Creating tax events you didn't plan for

• Unbalancing your entire portfolio

• And most importantly... giving up your seat at the table

That last point is the kicker. You know what shareholders of Target are doing right now? They're SUING the company over these same policies. And guess what - they couldn't do that if they'd sold their stock!

Let me be crystal clear: I'm not telling you where to shop. Spend your dollars wherever aligns with your values. But your investment strategy deserves more nuance than an emotional reaction to a social media post.

In this episode, I break down:

• What stock ownership ACTUALLY means (hint: you're not just a spectator)

• Why corporate takeovers happen through buying MORE shares, not selling them

• How emotional investment decisions can sabotage your wealth journey

• The dangerous "pump and dump" schemes targeting your political emotions

One moment in the episode really hits home: "Let's get real today, folks. Let's truly get real with ourselves. Stop listening to everyone in the media. Understand your situation, what matters to you the most and make the financial decision based upon that."

Look - as a Black financial advisor, I understand the deep emotions that come with these corporate policy issues. But I've also seen too many people make wealth decisions that hurt themselves while doing absolutely nothing to change the companies they're upset with.

There's a smarter way to approach this whole dynamic.

So if you've been struggling with how to align your values with your investments - or if you're just tired of financial advice that ignores reality - this episode is specifically for you.

Watch the full breakdown here: https://youtu.be/U2yyN5IrxrA

And if you're ready to get more straight talk about building real wealth without the BS, subscribe to our newsletter and check out all our episodes at https://nobswealth.com/episodes/

The world's not going to stop being complicated. But your financial strategy doesn't have to be.

Let's get real,

Stoy

P.S. I also drop some straight talk about those "Trump coins" $TRUMP.X ( ▲ 1.42% )  $MELANIA.X ( ▼ 1.75% ) and other meme coins that are designed to separate you from your money. Spoiler alert: they're classic pump-and-dumps. You deserve to know who's actually making money on those schemes (hint: it's not you).